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If You Can't Leave Your Agency Job at Night, at Least Get Yourself a Proper...
Everyone knows that ad people, along with other white-collar employees everywhere, are working longer hours and losing productivity to fatigue. But what's the solution? Some have suggested letting...
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The 'Ugliest Building' in Rotterdam Is Transformed Into the World's Coolest...
A building that was once voted the ugliest in Rotterdam, Holland, has been transformed into a striking McDonald's that some are likening to an Apple Store. The original structure, from the 1960s, was...
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Here's What Happens When Kids Pick Between Toys and Household Chemicals
This Dutch PSA offers a striking reminder that brightly colored bottles are appealing to children—even when the bottles are filled with toxic liquids. In the Netherlands (not to mention the U.S.),...
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A Translation Site's Clever Recipe Taste Test Shows How Wrong Google...
BERLIN, Germany—When you have a free competitor as hugely popular as Google Translate, your only valid option is to make the most of it. That's exactly what translation service ElaN Languages decided...
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KLM Organizes Amsterdam Meetups Between Locals and Flyers With Long Layovers
Airline promotions are getting awfully chummy these days. First, JetBlue invited passengers on a coast-to-coast flight to "Reach Across the Aisle" and cooperate to win round-trip tickets. Now, Dutch...
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McDonald's Turns Placemats Into Little Music Production Stations Connected to...
Wasn't it fun when we were kids to doodle on restaurants' paper placements with crayons? Well, McDonald's has introduced a high-tech, musical version of that sort of play with McTrax—a snazzy placemat...
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This Clever Cannes Badge Hack Helps Young Creatives Show Off Their Best Work
CANNES, France—The back of a conference access pass is generally pretty worthless, except as a place for organizers to sell ads. But what if that space could be used to advertise yourself? That was...
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Inside 'The Next Rembrandt': How JWT Got a Computer to Paint Like the Old Master
CANNES, France—Rembrandt van Rijn finished his last painting in 1669, the year he died. So it was enthralling, and a little unsettling, to step on to a boat at the Cannes Lions festival for a private...
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